← All work// Case study
€160K+/yr in direct bookings
Monetization
Social drove €160K+ in annual direct bookings, tracked end-to-end with promo codes, UTM, GA4 & Rezdy. Two viral videos booked €40K in 48 hours.
Context
A Rome travel & lifestyle brand had great experiences but flat bookings. I made the product go viral with daily content, then built the attribution to prove exactly how much revenue it brought in.
What I did
- Made the product go viral. I directed a daily content engine, briefing creators to ship several videos a day across accounts, owning the hooks, formats and creative direction. The product became the story, and the story drove bookings.
- Built a funnel, not just a feed. Videos that hooked people, content that made them plan the trip, and a quick path from watching to booking.
- Ran the offer like a growth loop. Time-boxed promo codes created urgency, and proven videos were recreated fast to repeat the wins.
- Tied every euro back to a video. Promo codes per campaign, UTM-tagged links, GA4 and Rezdy as the booking system of record, so bookings traced to the content that drove them. Reported weekly in revenue, not vanity metrics.
Result
€160K+ in direct, social-attributed bookings per year. Two viral videos booked €40K in 48 hours; a single 3.1M-view video drove €23K, and a 2.5M-view video another €17K, all tracked through to Rezdy, not estimated.