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Globalmusic campaigns
Artist Collabs · global campaigns
Social lead across collaborations with **Paul McCartney & Wings**, **David Bowie** and **Warner Chappell Music**.
Context
Working with iconic catalogues (Paul McCartney & Wings, David Bowie, Warner Chappell Music) means the bar is set before you start. The work is to honour the artist and the rights while making content that actually performs on a 2020s feed.
What I did
- Led social across the collaborations end to end: from creative concept to the content that shipped on Yousician and GuitarTuna’s channels.
- Translated catalogue into feed-native content, turning legendary songs into formats people learn, play and share, not just watch.
- Held the brand and licensing line. Official artist work carries strict guidelines; every asset stayed on-brand and on-rights while still earning attention.
- Coordinated across stakeholders (label, brand and creative) so a high-sensitivity collaboration moved at social speed without friction.
Result
Global, multi-artist campaigns delivered: official collaborations with Paul McCartney & Wings, David Bowie, and Warner Chappell Music — three of music’s most recognisable names, executed at the standard their catalogues demand and the cadence social rewards.